Category: Projects


Design Impact / Earn Learn I’d always held two ambitions in my life. One was to travel through India and the second was to use my skills as a designer to help others. As part of the Design Impact fellowship I was able to achieve both of these dreams in a way I never thought […]


Raleigh Bicycles Can you remember your first bike? I can, mine was a Raleigh. That Herron head badge featuring Nottingham England meant a great deal to me when I was a kid. When I studied my Masters in Brand Development at Bath Spa University in the UK, Raleigh was my chosen case study. The brand […]


Anchor / Unbox Fellowship 2011 UnBox is one of those festivals that everyone should attend in their lives; at lease once. Hosted in a leafy part of New Delhi, the festival is a meeting ground for authors, journalists, artists, musicians, designers and thought makers. As part of my fellowship with Design Impact, I was asked […]


Socialchute SocialChute is as a small local brand with big potential. Founded by two smart young entrepreneurs working in digital media, SocialChute provides a service for time poor SMEs who need to learn more about how they can grow their business online. During my first conversation with the client, they stressed that they really liked […]


Moving Education When you were in school did you swing on your chair? Or perhaps you used to jig your foot up and down or maybe play with the pen in your hand? It would be quite normal if you did, it’s simply the body’s way of regulating your concentration levels. I was seconded by […]


Designing Dublin Designing Dublin arrived at a critical point in the city’s history, 2009 was the first year of Ireland’s deep recession, the future of the country was less than certain and fiscal spending had been significantly cut. Following my Masters at Bath Spa I had become increasingly interested in Design Thinking and was learning […]


People Library Portrait photographs are great material to work with. Combined with nice tight typography, portraits can help affect a powerful message that people instantly connect with, for better or for worse. People Library was a project headed up by Dr Nuala Flood and happened as part of Designing Dublin. Dr Flood was examining the […]


Love the City Irish author James Joyce explained that the intention of his work was “…to give a picture of Dublin so complete that if the city suddenly disappeared from the earth it could be reconstructed out of my book”. Love the City discovery phase was bred out of a similar ambition. Tasked by Dublin […]


Vanadium / Elements One of my favorite writers when I was younger was Primo Levi, a survivor of Auschwitz and considered to be one of the great literary witnesses of the 20th century. Levi’s candor and sobering reportage has always been a huge inspiration for me and so when I was invited by Trinity Science […]